FOR IMMEDIATE RELEASE
THE ATLAS COMPANIES SIGN LICENSING AGREEMENT
WITH UNION PACIFIC
Hillside, NJ—September, 2004—Atlas Model Railroad Company, Inc. and Atlas O, LLC announced today that they have signed a licensing agreement with Union Pacific Corporation, located in Omaha, Nebraska, to license their corporate trademarks for the production of model railroad products.
"This agreement launches a new relationship between the Atlas companies and Union Pacific—a significant step forward that allows for cooperation while preserving company brand identity," said Dick Maddox, CEO. "We are pleased to report that we were able to negotiate a positive agreement with Union Pacific.”
The agreement includes trademarks on the current Union Pacific brand in addition to the historic railroads that comprise the modern Union Pacific.
This agreement will be of significant benefit to both Atlas and Union Pacific helping to preserve the quality and historical accuracy of the marks used on the production of HO, N and O scale model railroad products for consumers who seek museum quality models.
The Atlas companies have also recently signed a licensing agreement with railroad company, CSX, located in Jacksonville, Florida.
Founded in 1949 from the original Atlas Tool Co., Atlas Model Railroad Company, Inc. has its roots in model railroad track and accessory making through invention, innovation and ingenuity. As an extension of a tremendously flourishing HO & N scale product line, Atlas O, LLC. was created in 1997 to provide high quality model railroad O scale products to the 3-rail and 2-rail markets. Today, after more than 50 years, the Atlas companies are leading manufacturers of HO, N and O scale track, locomotives, rolling stock and accessories for the model railroad industry. Atlas’ product line is very extensive and includes solid nickel silver track, such as the world renowned Super-Flex® Track, award-winning locomotives and rolling stock, layouts, accessories, and more. Atlas, headquartered in Hillside, NJ, has maintained a proud tradition as a family-owned business with a reputation for quality and excellence.
Copyright © 2006 Atlas Model Railroad Co., Inc. All Rights Reserved. "You're on the Right Track®...With Atlas"