Atlas Family Values ~ 60 Years of Model Railroading Tradition & Excellence
Building and nurturing a successful family business over 60 years is a notable achievement in itself, but the Atlas Model Railroad Co., Inc. is celebrating much more in 2009. With its historic impact on the hobby’s early days and laser focus on its future, Atlas is unique in a dynamic industry for its consistency, innovation, and relentless pursuit of perfection.
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Posted 1.27.09 |
 Lights, Camera, Atlas O!
A two-part video featuring Atlas O, LLC Vice-President Jim Weaver was posted on Classic Toy Trains online magazine on April 17, 2009, in the feature section, “Bob’s Toy Box” on the home page. During a total of eight information-packed minutes, Jim discusses the current state of model railroading, what makes Atlas O products unique, his current favorite Trainman® and Industrial Rail™ items, and more. At the end of Part II, Jim unveils a surprise treasure from the Atlas O archives to share with viewers.
Bob Keller, associate editor at Classic Toy Trains (CTT) approached Atlas O in March about producing a video. Working with Atlas, the segment was created and posted prior to the April Train Collectors of America (TCA) Meet in York, PA, providing a preview of new products Atlas O will be showing.
“We were very pleased with the overall quality and tone of the video and thank everyone at Classic Toy Trains and Kalmbach Publishing for providing this beneficial opportunity to interact with O scale modelers,” said Tom Haedrich, CEO. “Jim’s wealth of knowledge, combined with the filmmaking skills of our Marketing Coordinator, known on YouTube as ‘AtlasEric’, made for a product we can all be proud of, and viewers can enjoy.” AtlasEric has produced and posted numerous informational and instructional films about Atlas products, which can be viewed here here.
Long-time O scale model railroaders will enjoy the special surprise Jim delivers at the end of Part II – one of the original set of four sheet metal structures Atlas manufactured to complement Lionel Trains in 1949, the Passenger Station. The entire set, including three cottages and the station, will be featured in an upcoming installment of CTT’s newest online feature, “Collectible Classics.”
According to Bob Keller, Jim’s interview, a “Special Edition” of his Toy Box feature, will remain on the magazine’s home page throughout the duration of the current issue, and will then be archived so it will always be available for all readers. You can view both parts, as well as the entire CTT online magazine, here: www.classictoytrains.com.
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 Atlas “Angels” Ride the Rails for Charity
For years, it has been the personal aspiration of Atlas Chief Executive Officer Thomas W. Haedrich to create a project that would combine elements of his prized collection of 19th and 20th century religious artifacts with his lifetime dedication to community service. With the 2007 acquisition of the Industrial Rail™ Traditional O-27 line by Atlas O, LLC, he found the means to make his dream reality.
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Posted 7.15.09
Atlas Salutes a Friend ~ Harold H. Carstens 1925 - 2009
Harold H. Carstens was a legend in model railroading. A model railroader since high school, he became president and publisher of Carstens Publications Inc. of Fredon Township, New Jersey, known for their internationally published monthly magazines Railroad Model Craftsman, Flying Models and Railfan & Railroad. But in the nearby Hillside, N.J. headquarters of Atlas, he was known as a treasured friend and an integral part of our own history.
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Posted 7.1.09
Atlas Updates, Expands, Popular 3-Rail Layout Book!
For those who have dreamed about owning a custom quality 3-Rail layout that’s easy to install with all the components needed to start operations in no time, has Atlas just the book, whether you’re a newcomer or seasoned pro!
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Posted 5.11.09
Atlas O Golden Spike Club™ News
Now in its third year, the Atlas O Golden Spike Club™ continues to add new members and retain those who have been joining since the club was introduced in 2007. Reasons include the wildly popular prototypical annual club car Deluxe members receive, the unique and highly desirable Special Purchase offerings exclusive to club members at special prices, and something new we introduced in 2009 – two levels of membership, Deluxe and Primary.
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Posted 4.27.09
 Make Your Track Shine in '09
Spring Cleaning is a snap with Atlas – track cleaning, that is! You’ve heard the buzz, now vanish the fuzz with the new Atlas HO Master™ Track Cleaning Car. Available in four different paint schemes—Maintenance of Way, (MOW), grey, MOW yellow, MOW orange and yellow with an Atlas logo, this new model, licensed from Dapol, United Kingdom, is a great boon to any modeler who needs a simple, reliable way to keep model railroad track in tip-top shape.
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Posted 3.4.09
“Lovely
Bones” Film Adaptation to Feature Atlas Products
Lights, Camera, Action! When Hollywood’s premiere
filmmakers need model trains on their sets, who ya gonna call? The
casting directors at Atlas Model Railroad and Atlas O, of course!
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Posted 9.10.08
 Atlas'
Jerry Kimble - Part 1
There’s something in the fascinating story of Jerry
Kimble, newest member of the Atlas Sales Department, that’s
reminiscent of the character Zelig in the famous Woody Allen film.
Timing, Fate and experience have repeatedly influenced Jerry’s
life and career as well, steering him to Atlas at this moment in time;
which is indeed fortunate for us and model railroaders everywhere.
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Posted 7.21.08
Attracting
Young People to Model Railroading
Peter Marriott of Marriott Rail Projects in England is a
noted author, consultant, instructor and freelance journalist specializing
in model railroading. The following is an edited version of an article
he recently wrote for Model Rail, a United Kingdom publication.
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Posted 3.31.08
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