Atlas O Announces Industrial Rail™ PurchaseThomas W. Haedrich, Chairman of the Board and Chief Executive Officer of Atlas O, LLC, has announced the purchase of all O scale assets of Industrial Rail™, formerly owned by Hobbico, by Atlas O, LLC. The rolling stock line, which includes freight cars, a trolley and handcar, will form the foundation of the newest line of Atlas O products – O-27 Traditional Sized Line - which already includes the high-end Master Line™ and mid-level, affordable Trainman™ line. “The agreement was signed, sealed and delivered during the last week of March,” Mr. Haedrich said. “Industrial Rail™ has been a very successful, rugged and reliable line for those who have carried it in the past. This value-priced line can be enjoyed by modelers aged eight to 80.” Atlas O’s purchase includes the transfer of the domain name, www.industrialrail.com and the Industrial Rail™ trademark.” (Before Hobbico, Industrial Rail™ was owned by its creator, United Model Distributors.) Industrial Rail™ rolling stock features die cast metal trucks, wheels and couplers, accurate painting, needle point axles, and detailed brake wheels and under frames. They are made of steel and ABS plastic. They are compatible with existing Atlas O 3-Rail products, and are only offered in 3-Rail. “Industrial Rail™ products are well built and offer value and good quality in their price range,” said Jim Weaver, vice-president of Atlas O. “The acquisition of this O-27 Traditional Sized Line expands our appeal to all aspects of O gauge model railroading. We will be reissuing six of the freight cars in all new paint schemes in Fall 2006.” But that’s just the beginning, according to Mr. Haedrich,
who said the competitively priced line will offer parents more options
for equipping layouts shared by family members of all ages. Separately
sold locomotives, track and accessories, as well as complete train
sets will all be part of the O-27, Traditional Sized Line. Watch
the Atlas O, LLC website –www.atlasO.com, and the online Atlas
RR Report, for future breaking news on this latest exciting development
from Atlas! |
|